Want to know why Activision didn’t keep hold of a games like Ghostbusters during their merger?
During today’s Activision Blizzard earnings call, a financial analyst asked the company’s CEO, Bobby Kotick, why the company didn’t keep all of Vivendi’s games when the two gaming companies merged.
Kotick responded not by addressing any of the games by name, but by talking about Activision’s publishing philosophy. The games Activision Blizzard didn’t pick up, he said, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.”
Welcome to EA ten years ago guys…