RealArcade 2007 survey dispels a myth…
August 29th, 2007
According to this survey, females ARE NOT the majority of casual game players (on Real Arcade):
Players:
Male: 53%
Female: 47%
Under 18: 9%
18-29: 10%
30-39: 19%
40-49: 24%
50+: 38%
BUT – the buyers of the games are universally female and older than 35:
Buyers:
Male: 25%
Female: 75%
Under 40: 35%
40-49: 26%
50+: 41%
What is also interesting is “why” people play RealArcade games:
Relaxing and challenge are polar opposites… those answers should be broken down by age and gender.
Entry Filed under: Game Development
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