Raph Koster thinks “All games are services now”
December 24th, 2007
And that means:
- Branding
- Celebrity
- Lifestyle marketing
- Upsell-driven revenues
The main argument for it is that he thinks “content is worth zero” - brand, celebrity status, etc. are worth more than content. I think this is only partially true because while “There is little correlation between quality and day one sales” we always need the next Harry Potter, A Series of Unfortunate Events, His Dark Materials, etc. to make another film, game, TV spinoff from.
All this leads me to believe that the risk-takers (aka content makers) need to develop from lower-cost industries like novels, indie games, indie music, short films, etc… or from giants like Pixar, EA, Ubisoft making big bets across multiple medias: games, film, books much like Assassin’s Creed, Halo 3, Cars.
Entry Filed under: Game Development
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