j2Play – The universal “gamertag”
At the recent Toronto GameCamp, j2Play presented their SDK/service for self publishing your game on social networking sites using their “universal gamertag” (that’s what I call it)

j2play is the not the publisher – they only provide the framework for you to connect your games to Facebook and other social networking sites. What do they get? A piece(15%) of the advertising revenue in exchange for the infrastructure they provide like Leaderboards, Badges, and Challenges – a great deal if you ask me because they ask for no money upfront. Details here.
Add comment May 29th, 2008